Privacy Policy

Overview

Meritasium ("we", "our", "us") operates the meritasium.com website and the Meritasium loyalty card platform. This policy outlines how we collect, use, and protect your information.

Information We Collect

Business Accounts

When you create a business account, we collect your business name, contact information, and card design preferences. This data is used solely to operate your loyalty programme.

Loyalty Card Holders

When a customer signs up for a loyalty card, we collect their name and associate it with their Apple Wallet pass. We do not collect email addresses, phone numbers, or payment information from card holders.

Usage Data

We collect anonymised usage statistics such as scan counts, card issuance numbers, and aggregated analytics. This data helps business owners understand their loyalty programme performance.

How We Use Your Data

• To operate and maintain your loyalty card programme
• To generate analytics and insights for your dashboard
• To issue and update Apple Wallet passes
• To send push notifications about loyalty rewards (stamp additions, free drink redemptions)
• To improve our platform and services

Data Storage & Security

Your data is stored on secure servers within the European Union. We use industry-standard encryption (TLS) for all data in transit and encrypt sensitive data at rest. We do not sell, trade, or share your personal information with third parties.

Apple Wallet Integration

Meritasium integrates with Apple Wallet to deliver digital loyalty cards. Pass data is transmitted securely using Apple's PKPass format and signed with our Apple Developer certificates. We comply with Apple's Wallet guidelines and data handling requirements.

Cookies

We use a single local storage entry to remember your theme preference (light or dark mode). We do not use tracking cookies, advertising cookies, or third-party analytics scripts.

Your Rights

You have the right to access, correct, or delete your personal data at any time. Business owners can delete their accounts and all associated data through the platform. Card holders can remove their loyalty cards from Apple Wallet at any time.

Contact

If you have questions about this privacy policy, please contact us at support@meritasium.com.